MCDONALD'S

TASTE OF ASIA

  • Period: November 2018
  • Objective: Create awareness, generate demands
  • Overview: To create buzz about new McD’s menu, Spicy Bulgogi Burger with some influencers and ask the audiences to taste the menu at the nearest McD’s store
  • KOLs: 15 foodies and Lifestyle Influencers
  • Media: Instagram
  • Deliverable: Instagram Picture and Instagram Story

REACH

2,6 M

ENGAGEMENT RATE

2,56 %

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