- Period: November – December 2018
- Objective: Create Awareness
- Overview: To create awareness about St. Ives, collaborate with 1000 beauty influencers in Indonesia, to unboxing, experience the product and share in their social media. And the influencers will get a chance to win a trip to California, USA.
- KOLs: 1000 beauty influencers in Indonesia
- Media: Instagram
- Deliverable: Instagram Video, Instagram Picture, Instagram Story